Area Sales manager, Retail

Do you enjoy being close to customers, identifying growth opportunities and turning them into concrete sales?

We are looking for an Area Sales Manager to join Kekkilä-BVB’s Nordic Retail Sales team in Sweden for Hasselfors Garden. You will be commercially responsible for your own territory and develop both existing and new customers.

Our field-sales model focuses time where sales work can make a difference: growing priority customers, developing assortments, improving brand visibility and placement and discovering new business opportunities.

What you will do

• Develop and execute short- and long-term sales plans for your territory.

• Grow sales and profitability with prioritised customers and build sustainable, long-term partnerships.

• Use customer and sales data to prioritise customer activity, visits and routes.

• Develop assortments through cross-selling, pre-sales and customer-specific growth opportunities.

• Ensure strong brand visibility, product placement, availability and distribution in priority customers.

• Identify and convert new local customer opportunities.

• Lead seasonal pre-sales with prioritised private garden centres and agreed chain and key-account locations.

• Use digital selling methods and sales-support tools alongside physical customer visits.

• Work closely with KAMs and other functions and maintain high-quality customer and opportunity information in CRM.

Preferred location: Mid-East Sweden or close to the Stockholm area. Regular customer travel is an essential part of the role. The role reports to the Vice President, Sales Retail & Professional.

What we are looking for

You do not need to tick every box. We are looking for a commercially curious and proactive person who enjoys developing customers and business and is comfortable taking ownership.

• Experience in field sales, retail sales or customer development.

• Strong commercial drive and the ability to work independently.

• Good understanding of sales, margin, profitability and customer potential.

• Strong sales, negotiation and communication skills.

• The ability to plan and prioritise a geographically broad customer portfolio.

• A collaborative and solution-focused approach.

• Interest in gardening products and the retail market.

• Confidence in using CRM, forecasting and digital sales tools.

• This is an active field sales role requiring frequent travel across the assigned territory, systematic route planning and regular face-to-face customer meetings.

• Fluent Swedish and English

If you want to combine customer relationships, commercial thinking and hands-on sales, we would be happy to hear from you.

Contact Information

We cooperate with Consensus for this recruitment. For further information, please contact Lena Ahlin +46 70 374 34 94. We look forward to receiving your application as soon as possible, but latest by 29 November at www.consensus.nu (http://www.consensus.nu).