Beschreibung

We’re looking for a Channel Go-To-Market Manager to execute our to-and-through partner-led go-to-market growth in EMEA. You’ll blend high-level strategy with hands-on execution—crafting and rolling out partner GTM plans, while orchestrating in-region subject-matter experts to deliver deeply localized, compliance-driven messaging and assets. Your work will enable partners to build trust, generate demand, and drive joint pipeline in markets where native-language, co-branded materials.

# Job Requirements:

- 5+ years in channel marketing or partner-led GTM roles, preferably in cybersecurity, compliance, or enterprise SaaS.
- Proven track record balancing strategic planning with tactical campaign management.
- Deep understanding of European regulatory frameworks (GDPR, NIS2, local data sovereignty requirements).
- Experience working with regional teams and external agencies to produce localized, co-branded assets.
- Strong project management skills and comfort with marketing tools
- Strong understanding of leveraging Generative AI systems and tools to support efforts
- **Skills & Attributes**
- **AI-First Approach:** Thorough understanding of the value of generative AI tools and their ability to drive value and swift execution to and through the channel for GTM motions.
- **Strategic Thinker & Doer:** Equally at home defining high-level plans and rolling up your sleeves to execute webinars or review copy.
- **Partner-First Mindset:** Passionate about enabling partners to sell and market collaboratively, recognizing their role as  trusted local authorities.
- **Cross-Cultural Communicator:** Fluent in English; additional European languages a plus. Skilled at adapting tone, messaging, and format to diverse audiences.
- **Analytical &  Results-Oriented:** Data-driven approach to pipeline growth, ROI measurement, and continuous optimization.
- **Collaborative Leader:** Proven ability to guide SMEs, align global and local teams, and influence without direct authority. 

# Job Responsibilities:

**Strategic GTM Planning**

- Define and iterate a European channel go-to-market strategy that balances centralized vision with country-specific nuances
- Support segmentation and help prioritize partners by market influence, solution fit, and readiness to co-invest in demand generation.

**Tactical Execution & Partner Enablement**

- Develop and manage partner marketing programs: co-branded collateral, localized whitepapers (e.g., data sovereignty guides), targeted campaigns, ABM activities.
- Coordinate regional-to-global marketing operations (events, digital campaigns, outbound) alongside regional partner teams to ensure seamless execution.

**Regional SME Management**

- Organize and manage in-region subject-matter contract expert(s) to create compliance-centric thought       leadership: GDPR impact explainers, Schrems II workshops, local certification guides, etc.
- Ensure all content resonates with cultural and regulatory expectations, driving credibility and demand.

**Joint Pipeline & PerformanceTracking**

- Orchestrate joint sales and marketing initiatives with partners, from planning through deal closure.
- Define KPIs (pipeline growth, deal velocity, partner activation rates) and implement dashboards and regular business reviews.

**Ad Hoc Field Event Support**

- Provide occasional support forfield-led events such as industry trade shows, including localized content development, compliance-focused messaging, and technical resource coordination.   

# Job benefits:

- **Your Equipment:** Mac or Microsoft – you work with the IT equipment of your choice.
- **Your Pension:** We contribute 20% to your company pension scheme (BAV) and also cover ongoing contracts.
- **Your Discounts:** Enjoy attractive employee discounts via Bitkom with numerous well-known providers.
- **Your Extra:** Shop with the Edenred gift card, with an average of €20 per month.
- **Your Stock Options:** After one year with us, you have the opportunity to participate in our stock option program.
-  **Your Flexibility:** With your flexitime account, you can make up for longer days at any time.
- **Your Birthday:** Celebrate yourself with a special day off on your birthday.
- **Your Engagement:** Use a special vacation day to engage in social or environmental causes.