Arbeitgeber: Deutsche Lufthansa AG

- Drive integrated digital marketing strategies across BUs and regions
- Plan and execute cross-channel campaigns incl. social, web and email
- Manage organic social media, editorial calendars and publishing
- Develop content assets incl. articles, case studies, videos and newsletters
- Optimize lead generation through CTAs, landing pages and campaign journeys
- Coordinate BU and regional requirements and translate them into actions
- Monitor KPIs, prepare reports and derive optimization measures
- Manage campaign timelines, deliverables and project execution
- Liaise with Sales, agencies, CRM (Pipedrive), Web and internal stakeholders


Ihr Profil:

- University degree in Marketing, Communications, Business Administration, Media or a related field; alternatively relevant vocational training with professional experience
- 3-5 years of relevant experience in digital marketing, campaign management, social media, content marketing or related fields
- Experience in planning & executing integrated, cross-channel marketing campaigns & managing corporate or brand social media channels
- Knowledge of digital customer journeys, lead generation, analytics, KPI reporting & performance optimization
- Experience coordinating stakeholders, BUs & international teams; strong project management skills
- Fluent English and German
- Severely disabled applicants with equal aptitude are given preferential treatment