Events Associate

Associate / Sr. Associate – Events, Sponsorship & Community
Great Manager Institute® | Mumbai (Lower Parel) | Full-time

ROLE OVERVIEW
You will own the live and community experience of the Great Managers' League: conceptualize and execute the CXO Conclaves, the Annual Summit and local meetups end to end, deliver every sponsor commitment, fill the room through delegate sales, and grow a premier community of senior people-leaders. For the right candidate, the role extends into media partnerships and monetization of GMI's media properties. Based on experience and level, you may also build a small 2-member team.

OBJECTIVE
Bring together people-managers and leaders who aim to build high-trust, high-performance cultures, through world-class events and a growing community.

PROPERTIES YOU WILL RUN

• CXO Conclave: Quarterly, invitation-only evening event across 4 cities (Mumbai, Delhi, Bangalore, and Pune or Hyderabad alternately), with 50+ CHROs, CXOs and senior leaders per city. You handle venue, speakers, theme research, curated guest list, run-of-show, on-ground delivery, sponsorship sales and sponsor branding.

• Great Managers' League® Summit: Annual flagship at Tata Theatre, NCPA Mumbai (800+ leaders attended), with keynotes, Great People Manager Awards, Leadership Factories of India recognition and a gala lunch. You handle budgeting, logistics, vendors, sponsorship and delegate sales, sponsor stalls, award-stage execution, production partner and P&L.

• Local Meetups: Smaller community events through the year, from concept to execution.

• Leadership Podcast: 45–60 minute conversations with CHROs, CXOs and business leaders. You handle guest identification, scheduling, research and partner/sponsor deliverables.

KEY RESPONSIBILITIES

1. Event Planning & Execution

   • Plan and run offline events from concept and budgeting to post-event reporting; support online events and webinars where needed.

   • Manage venues, vendors, AV, hospitality, branding, signage, stage and run-of-show across cities.

   • Coordinate speakers, moderators and CHRO case-study presenters, including briefings, rehearsals and logistics.

   • Own the event calendar, timelines and checklists; anticipate risks and resolve issues on the day.

2. Sponsorship Delivery & Partner Management

   • Build lasting relationships with sponsors and partners (past partners include ET, HDFC ERGO, Axis Max Life, SMFG India Credit, L&T Technology Services and Teleperformance).

   • Deliver every sponsorship commitment on time and to standard: logo placements, kit inclusions, brand stalls, video plays, mentions, award and felicitation slots, co-branded communication, delegate passes, and ET features or podcast appearances.

   • Maintain a sponsor deliverables tracker and share post-event summaries with proof of delivery.

   • Support renewals and upsells by identifying opportunities from event feedback.

3. Delegate Sales & Attendance

   • Lead delegate sales and invitations to fill each event and create buzz.

   • Curate guest lists of CHROs, CXOs and senior people leaders in each host city; manage invitations, RSVPs and follow-ups.

   • Drive registrations via WhatsApp, email, LinkedIn and phone; track against targets and report on attendance quality and conversion.

4. Community Building & Engagement

   • Build and grow a premier leadership network with a clear, differentiated value proposition.

   • Keep it active through member spotlights, roundtables, peer circles, alumni touchpoints and content drops.

   • Maintain the community CRM with accurate profiles, engagement history and segmentation.

   • Collect member feedback and use it to improve events and programmes.

5. Cross-Functional Collaboration

   • Work with Research, Marketing, Sales, Content and Leadership to elevate the brand and member experience.

   • Align events with study timelines and campaign calendars (Great People Manager Study release, ET supplements, award announcements).

   • Provide photos, video and quotes for social media, newsletters and publications.

6. Media Monetization (for the right candidate)

   • Support partnerships with media houses, including The Economic Times, and monetization of GMI's media properties.

   • Help package and sell media value propositions (ET print features, GMI website articles, LinkedIn posts, newsletters, report pages, video).

   • Coordinate content production and publishing timelines with ET and internal teams.

WHAT WE'RE LOOKING FOR

Experience & Qualifications

• Bachelor's degree in any discipline; MBA or degree in Mass Communication, Event Management or Marketing is a plus.

• Experience in event management, community management, corporate partnerships or B2B sales, ideally with senior audiences (CXOs, CHROs, business leaders).

• Proven track record of delivering in-person events; online event experience is a plus.

• Experience working with sponsors and selling tickets or delegate passes is strongly preferred.

Skills & Competencies

• Event champion: eye for detail and flawless execution under pressure.

• Community builder: ability to engage, retain and grow a network of senior professionals.

• Networking ace: confident building relationships with senior executives, speakers and sponsors.

• Planning & project management: multi-city coordination, vendor and budget management.

• Sales orientation: comfortable with targets, outreach and follow-through.

• Communication: excellent written and verbal English; strong professional presence.

• Tools: MS Office or Google Workspace, CRM tools, event registration platforms, social media; LinkedIn and WhatsApp-led outreach.

• Ownership mindset: reliable, proactive, and comfortable working evenings and weekends around events.

HOW SUCCESS IS MEASURED

• Event delivery: on time, within budget, high attendee satisfaction (NPS/feedback).

• Attendance: confirmed delegates vs. target (e.g., 50+ curated senior attendees per Conclave).

• Sponsorship sales: close deals of up to ₹50 Lacs per annum.

• Sponsor delivery: 100% of deliverables completed and evidenced; sponsor satisfaction and renewals.

• Delegate sales: revenue or passes sold vs. target.

• Community: growth in active members, engagement rate, repeat attendance.

• Media & content: timely delivery of media deliverables; revenue supported (if applicable).

WHY JOIN GMI

• Engage CEOs, CHROs and CXOs from organizations such as Wipro, HDFC Bank, Tata Steel, Infosys, Microsoft, Bajaj and Reliance, who have attended past Conclaves.

• Own flagship events with real scale, from intimate CXO evenings to an 800+ attendee Summit.

• Backed by a credible research platform and a media partnership with The Economic Times.

• Grow into community, partnerships or media leadership as the Great Managers' League expands.

OUR CORE VALUES
Be the Best | Individuality | Transparency | Care | Have Faith

COMPENSATION
According to market standards.

ABOUT GREAT MANAGER INSTITUTE®
GMI is on a mission to make people management great across the globe. Our AI-powered people leadership assessment and development platform has assessed and trained 100,000+ managers across 1,000+ organizations. GMI also runs India's largest annual people-leadership studies, the Great People Manager Study® and Leadership Factories of India™, published each year as a special supplement in The Economic Times. These sit within the Great Managers' League®, GMI's leadership ecosystem for People Managers, CEOs, CHROs and CXOs.