Intern Retail Consulting - Content and Market Management (f/m/x)

BMW AG

80809 München - Deutschland

Content-Manager/in Praktikum/Trainee/Werkstudent Vollzeit ab 12.01.2026

Beschreibung

Stellenreferenz: 158934

Our brands BMW, MINI, Rolls-Royce and BMW Motorrad have made us one of the world's leading premium manufacturer of cars and motorcycles as well as provider of premium financial and mobility services.

A GOOD INTERNSHIP IS NEVER HANDS OFF.

SHARE YOUR PASSION.

We believe in creating an environment where our interns really can learn by doing and where they are given their own areas of responsibility right from the start of their time with us. That’s why our experts will treat you as part of the team from day one, encourage you to bring your own ideas to the table – and give you the opportunity to really show what you can do.

We, the BMW Group, offer you an interesting and varied internship in the area of Retail Consulting - Content and Market Management. We, the “Retail Consulting” department of the BMW Group, support more than 800 BMW and MINI dealers every year to get their processes right, boost their performance and make them ready for the future. Our international team develops consulting programmes and steers the worldwide consulting projects in selected BMW Group markets and their dealerships. Our consulting programmes focus on classical sales topics and overarching areas such as business management, digital marketing, and customer experience as well as strategy and transformation topics like e-mobility, sustainability, or digitalization.

What awaits you?

- In your internship you support the Content and Market Management team in developing consulting programmes as well as setting up and implementing international consulting projects.
- You accompany respective work packages within individual projects.
- You support our team in steering rollouts of consulting projects running in more than 30 countries.
- Additionally, you support our team in tasks related to realizing another inspiring and innovative market ex-change formats, like our yearly market conference (optional).

What should you bring along?

- Currently enrolled student (or between bachelor and master) with above-average achievements.
- Strong analytical skills and quick learning ability.
- Highly resilient and flexible in dealing with cross-functional teams and group projects.
- Creative and ready to come up with new and innovative ideas.
- Willing to tackle new tasks and take on responsibility.
- Fluent in English. German and further language skills desirable.
- Advanced in handling of MS Word, PowerPoint and Excel.

You enjoy working in an international team? Apply now!

What do we offer?

- Comprehensive mentoring & onboarding.
- Personal & professional development.
- Flexible working hours.
- Digital offers & mobile working.
- Attractive & fairly remuneration.
- Apartment offers for students (subject to availability & only Munich).
- And many other benefits - see bmw.jobs/benefits

Earliest starting date: from 01/12/2026

Duration: 6 months

Working hours: Full-time

Do you have any questions? Then simply send your enquiry using ourcontact form . Your enquiry will then be answered by telephone or e-mail.

At the BMW Group, equal opportunities are particularly important to us. Equal treatment of applicants and employees is a fundamental principle of our corporate policy. Our recruiting decisions are therefore also based on their personality, experience and skills.

Find out morehere .

Please apply exclusively online via our career portal. Applications via other channels (especially e-mails) cannot be considered.

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