Internship Digital Commerce

Deutsche Lufthansa AG

60549 Frankfurt am Main - Deutschland

Betriebswirt/in (Hochschule) - Marketing Praktikum/Trainee/Werkstudent Vollzeit ab 16.09.2025

Beschreibung

In the course of your 6 months internship, you will work in:

- Digital Content: Look at the digital customer journey and support with content for the four main Lufthansa group carriers’ websites
- Customer Acquisition: Monitor ad campaigns, optimize SEA and SEO, and assist with reporting and testing

- Digital Sales: Actively assist the team in ongoing initiatives across our five disciplines: Placement & UX, Offer Design & Display, Cross sell & Check out, Customer & Loyalty, Market Steering & Performance
- Campaign Management: Support the creation, implementation of promotional pages and visuals to set up our campaigns, collaborating closely with various internal departments
- Conversion Optimization and Benchmarking: Help develop innovative eCommerce measures and research market trends, present comparisons of online sales topics
- A/B Testing & Experimentation: Collaborate with respective teams to test new features and help prepare the content according to our customer journey up to go-live
- Administrative and Event Support: Coordinate internal and assist in organizing team gatherings and events

Ihr Profil:

- Enrollment for the entire period of the internship (current enrollment certificate andcertificate of mandatory internship must be attached to the application) or internship between the Bachelor and Master studies (Gap Year)

- HF diploma, Bachelor's, or Master's students or graduates (at least three semesters completed for HF diploma & Bachelor's students), ideally in Business, Marketing, Tourism, or a related Sales field
- High affinity for digital affairs and proficiency in Microsoft Office Suite; knowledge of eCommerce tools is advantageous
- Strong interest in digital marketing, e-commerce, and customer experience, with excellent communication and interpersonal skills
- Very good written and spoken English, high motivation, commitment, and initiative, along with strong attention to detail and organizational skills, and the ability to work both independently and in a team environment

For further information please see our FAQs.

Quelle: Bundesagentur für Arbeit - Rechtliche Hinweise zur Nutzung
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