Marketing Content Specialist

About This Role

The Role

As a Marketing Content Specialist, you will be responsible for creating, managing, and delivering content for our customers. This is a highly operational, customer-facing role where you work hands-on with content every day and act as a trusted partner to our customers.

You will regularly meet with customers, run check-ins, gather input, challenge ideas when needed, and translate business goals into concrete content output.

This is not a purely strategic or managerial role; you are expected to execute.

Key Responsibilities

Content Production & Execution

• Write and edit high-quality content for our customers, including:

• LinkedIn posts

• Thought leadership content

• Blog articles

• Adapt tone of voice and messaging to each customer’s brand and audience

• Turn rough ideas, interviews, or notes into clear, engaging content

• Ensure content is delivered on time and meets agreed quality standards

Customer-Facing Work & Collaboration

• Act as a primary content contact for assigned customers

• Run regular customer check-ins (monthly or bi-weekly) to:

• Align on goals, priorities, and feedback

• Present content ideas and drafts

• Gather input and insights from the customer

• Build strong, long-term customer relationships through proactive communication

• Guide customers on what content will work best and explain why

Planning & Coordination

• Plan and manage content calendars together with customers

• Coordinate feedback cycles and revisions efficiently

• Collaborate internally with strategy, marketing, and customer teams

• Maintain documentation of content plans and customer preferences

What This Role Is (and Is Not)

This role is:

• Hands-on and execution-heavy

• Customer-facing with regular meetings

• Focused on writing, editing, and delivering content

• About turning strategy into real output

This role is NOT:

• A purely strategic or advisory role

• A people management role

• A high-level “ideas only” position

Who you are

• You have 2–5+ years of experience working with content, copy, or marketing communications

• You enjoy writing as a core part of your job

• You are comfortable speaking directly with customers and leading conversations

• You are structured, reliable, and delivery-focused

• You can balance multiple customers and deadlines without losing quality

• You can both take direction and challenge customers when needed

Bonus (Nice to Have)

• Experience working in an agency or customer-facing role

• Strong LinkedIn and B2B content experience

• Understanding of B2B marketing, positioning, and brand storytelling

• Experience working with founders, executives, or subject-matter experts

Why Join Hey Sid

• Work closely with ambitious B2B customers across industries

• Own your work end-to-end, from idea to published content

• Be part of a growing company where content is core to the offering

• Flexible working setup with high trust and autonomy

• A role where your output truly matters

About Sid

Founded in 2024, Hey Sid is a next-generation, person-targeted advertising platform that helps B2B companies reach decision-makers with precision. We bring together audience identification, creativity, and campaign management into one streamlined flow, ensuring that every ad dollar reaches the right person.

As a young and fast-growing company, we're building an ambitious team that values ownership, creativity, and results. Joining us means the opportunity to have a real impact on both the business and your career growth.