Paid Media Specialist

🌟 Job Opportunity: Paid Media Specialist
📍 Location: Gurgaon
💼 Employment Type: Full-Time | On-site (4 Days WFO, 1 Day WFH)
💰 Salary: As per industry standards
📅 Experience Required: 3–6 Years

Mandatory Criteria :

● Prior experience working in a Media/Advertising Agency
● Proven experience managing end-to-end paid media accounts
● Strong exposure to D2C or product-selling campaigns (not limited to lead generation)
● Hands-on experience with Google Merchant Center and Google Analytics
● Strong understanding of the Indian digital advertising market
● Demonstrated client management and communication skills
● Experience handling multiple clients and campaign budgets at scale

Responsibilities:

• Own and manage end-to-end paid media accounts across platforms such as Google Ads and Meta Ads

• Plan, execute, monitor, and optimize performance marketing campaigns focused on product sales

• Work closely with clients to understand business goals and translate them into media strategies

• Manage campaign budgets, scaling strategies, and performance optimization

• Analyze campaign performance using Google Analytics and reporting tools

• Coordinate with internal teams for creatives, landing pages, and performance improvements

• Present performance reports, insights, and recommendations to clients

• Maintain strong client relationships while ensuring delivery of campaign KPIs

Qualification & Skills:

• 3–6 years of experience in performance marketing within a media agency environment

• Experience managing ecommerce or D2C product campaigns

• Strong understanding of metrics such as ROAS, CPA, CAC, CTR, CPM, and conversion optimization

• Ability to handle multiple client accounts simultaneously

• Strong analytical thinking, problem-solving ability, and data interpretation skills

• Excellent communication, stakeholder management, and presentation skills

• Ability to balance campaign execution with client servicing responsibilities

HR Gaurav
📞 9960006831