(Senior) Product Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Product Marketing Manager based in Netherlands.

As a Senior Product Marketing Manager, you will take full ownership of product marketing strategy in a fast-growing, international AdTech environment. You will shape how innovative advertising technology products are positioned, communicated, and brought to market. Working closely with product, sales, customer success, and other cross-functional teams, you will translate complex technical capabilities into compelling value propositions. You will play a key role in developing go-to-market strategies, enabling commercial teams, and strengthening customer engagement. By combining market intelligence, customer insights, and data-driven storytelling, you will help drive business growth and product adoption. This is an opportunity to join a collaborative, remote-first team and contribute to the evolution of programmatic advertising across mobile and connected TV.

Accountabilities

You will lead product marketing initiatives from strategy development to execution, ensuring consistent positioning and effective communication across customer-facing teams.

• Develop and execute product marketing strategies to promote products and solutions to existing and prospective B2B customers.

• Create compelling marketing content and bold narratives that clearly communicate product value, differentiation, and competitive advantages.

• Collaborate closely with product teams to ensure marketing messaging accurately reflects product features, capabilities, and developments.

• Lead go-to-market initiatives for new product launches and equip sales and customer success teams with effective messaging and enablement materials.

• Engage regularly with customers and internal stakeholders to collect feedback, understand market needs, and identify emerging industry trends.

• Partner with sales and customer success teams to align marketing execution with business objectives and customer insights.

• Monitor campaign and product marketing performance against key performance indicators, using data to identify opportunities for improvement.

• Leverage MarTech platforms and AI-powered tools to streamline content creation, improve reporting, optimize segmentation, and deliver personalized marketing experiences.

• Anticipate market developments and emerging advertising trends, translating them into relevant product positioning and forward-looking marketing narratives.

How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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