Beschreibung
Job Description
**About the role**
Nexperia is a global leader in essential semiconductors, enabling a sustainable future through innovation in automotive, industrial, mobile and consumer applications. As we continue to expand our Silicon Carbide (SiC) portfolio, we are looking for an experienced **(Sr)** **Product Marketing Manager (m/f/d)** to drive business growth, product strategy and market success across our SiC product portfolio.
This is a highly visible, international role where you w...
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Job Description
**About the role**
Nexperia is a global leader in essential semiconductors, enabling a sustainable future through innovation in automotive, industrial, mobile and consumer applications. As we continue to expand our Silicon Carbide (SiC) portfolio, we are looking for an experienced **(Sr)** **Product Marketing Manager (m/f/d)** to drive business growth, product strategy and market success across our SiC product portfolio.
This is a highly visible, international role where you will shape the future direction of our SiC business, working closely with R&D, operations, sales, quality and marketing teams to deliver innovative products and profitable growth
## What you will do
- Own and manage the SiC product portfolio throughout the entire product lifecycle, including product positioning, specification definition, quality requirements and pricing strategy.
- Define and drive the SiC product roadmap, identifying opportunities for innovation, optimisation and business growth.
- Develop and execute the global SiC product strategy and long-term portfolio planning.
- Deliver annual revenue and margin targets by driving cross-functional initiatives and ensuring successful execution of business plans.
- Lead New Product Introduction (NPI) activities to achieve business case objectives and accelerate market adoption.
- Own business case development, execution and fulfilment throughout the product lifecycle.
- Conduct market intelligence activities, including competitor benchmarking, technology trend monitoring and application analysis.
- Act as the key interface between product marketing, development, operations, quality, sales and other Business Group stakeholders.
- Support customer engagement activities and translate market requirements into actionable product strategies
## What you will need
- Master's degree in Electrical Engineering, Semiconductor Physics or a related technical discipline.
- At least 7 years of experience in product marketing, product management or a similar commercial semiconductor role.
- Strong knowledge of power semiconductors, with experience in SiC, power electronics or related applications being highly desirable.
- Understanding of electronic hardware systems and customer application requirements.
- Demonstrated ability to develop business cases and drive product portfolio growth.
- Strong analytical and structured problem-solving skills.
- Excellent communication, influencing and presentation skills.
- Entrepreneurial mindset with a strong customer focus and commercial awareness.
- Experience leading cross-functional projects and influencing stakeholders in a matrix organisation.
- Ability to work effectively across international and multicultural teams.
- Fluent English language skills, both written and spoken.
- Willingness to travel internationally (approximately 10–15%).