Associate Director, Brand Marketing (m/f/x) - Haematology

Fulltime / Permanent


Location: Germany (Munich OR Frankfurt area), United Kingdom (Maidenhead OR Haywards Heath), Spain (Barcelona)


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About CSL Behring


CSL Behring is a global biotherapeutics leader driven by our promise to save lives. Focused on serving patients’ needs by using the latest technologies, we discover, develop and deliver innovative therapies for people living with conditions in the immunology, hematology, cardiovascular and metabolic, respiratory, and transplant therapeutic areas. We use three strategic scientific platforms of plasma fractionation, recombinant protein technology, and cell and gene therapy to support continued innovation and continually refine ways in which products can address unmet medical needs and help patients lead full lives.



CSL Behring operates one of the world’s largest plasma collection networks, CSL Plasma. Our parent company, CSL, headquartered in Melbourne, Australia, employs 32,000 people, and delivers its lifesaving therapies to people in more than 100 countries.
As Associate Director, Brand Marketing (Haematology) you will play a pivotal role in shaping and executing the brand and disease area strategy for the International (INT) region. You will drive market expansion, strengthen brand adoption, and ensure strategic alignment across diverse markets - while enabling affiliates to meet local needs and regulatory environments.


In this role, you will collaborate closely with cross - functional teams, affiliates, International Marketing (Int Mkt), and Global Commercial Development (GCD).


You will lead the development of fit - for - purpose go - to - market strategies, integrated marketing programs, lifecycle management initiatives, and brand playbooks that support consistent, high - quality execution across the region.

The Role:


Drive the development of brand and disease area strategies for the INT region, aligned with corporate and portfolio goals.
Act as the primary marketing partner for affiliates, fostering a strong, collaborative international marketing community.
Develop integrated, insight-driven brand strategies tailored to diverse markets.
Map and prioritize archetypes, ensuring targeted positioning and messaging.
Identify short- and long-term opportunities, challenges, and lifecycle management initiatives.
Lead market analysis to inform strategic decisions and optimize plans.
Build aligned, customer-focused brand plans and ensure disciplined regional implementation.
Define KPIs and monitor performance, adjusting activities based on data and insights.
Lead the 3M Brand Team and ensure clear agendas, actions, and follow-through.
Serve as central contact for internal and external stakeholders across Marketing, Medical, Regulatory, Finance, and KOL/HCP networks.
Manage the regional brand budget to maximize ROI.


Reporting Relationships:


Reports to: Senior Director, Marketing Portfolio Lead Haematology, Commercial Operations International
Education:

Graduate degree or equivalent required.
Postgraduate qualification preferred.


Experience:



8-10 years of healthcare experience with 7+ years in pharmaceutical or biotech brand sales and marketing.
Proven track record of driving brand strategy with operational excellence and delivering above - market results.
Experience leading above - country marketing initiatives and influencing diverse, multicultural matrix teams.
Strong analytical skills and the ability to translate insights into actionable strategies and tactics.
Proficiency in CRM systems and data - driven marketing tools.
Excellent project management skills with experience leading complex, multi-stakeholder initiatives.
Excellent command of English (spoken and written).
At CSL, we are committed to supporting our employees in their personal and professional growth. You can expect:



Meaningful work with impact on patients around the world.
A dynamic, internation...