About the role
The role is responsible for establishing Zenjob as the most reliable and high-quality provider of student staffing solutions and the go-to platform for hassle-free, predictable income among students in Germany.
Reporting to the Head of Marketing, this role combines brand strategy, creative excellence, and cross-functional leadership to ensure a consistent and distinctive brand experience across all touchpoints — from awareness to retention.Key ResponsibilitiesBrand Strategy und Positioning✓
Develop and own Zenjob’s end-to-end brand strategy across B2C and B2B.✓
Define a clear, differentiated brand positioning that unifies both sides of the marketplace under one core narrative.✓
Translate positioning into target group–specific messaging frameworks across industries, job categories, and funnel stages.✓
Establish Zenjob’s core promise, value propositions, and proof points (RTBs).
Brand Messaging und Governance (incl. CRM und UX)✓
Define and govern a clear, distinctive brand language:✓
How we speak to students (B2C)✓
How we speak to employers (B2B)
✓
Ensure brand consistency across all lifecycle touchpoints, especially:✓
CRM communication (push, email, in-app)✓
Product und UX (user journeys, onboarding, activation)✓
Sales und customer communication
✓
Act as the final quality gate for brand tone, messaging, and consistency across the organization.
Creative Strategy und Social Media Concepts✓
Lead the translation of brand strategy into high-quality, insight-driven creative concepts.✓
Work closely with the Social Media Manager to develop innovative, platform-native campaign ideas.✓
Ensure concepts are:✓
Audience-relevant (Gen Z, students, employers)✓
Channel-specific (TikTok, Instagram, etc.)✓
Designed for performance and scalability
✓
Build and maintain a centralized brand asset library (visuals, copy, templates).
Outsmart und Efficiency Mindset✓
Develop high-impact brand initiatives under constrained budgets.✓
Identify and execute smart, non-obvious growth and awareness opportunities (e.g., cultural moments, partnerships, PR angles, organic loops).✓
Continuously challenge how to achieve maximum brand impact with minimal spend.✓
Balance creative excellence with efficiency and scalability.
Brand Identity und Design System✓
Assess and evolve Zenjob’s visual identity (CI) based on current strengths and gaps.✓
Develop and maintain a comprehensive style guide (design system, tone of voice, visual language).✓
Ensure consistent application of the brand across all internal and external materials.
Website Ownership (incl. SEO und Geo-Relevance)✓
Lead the brand-driven relaunch and continuous optimization of the Zenjob website.✓
Ensure clear B2B and B2C entry points, aligned with user intent and conversion goals.✓
Collaborate closely with SEO stakeholders to:✓
Conduct keyword and market research (job categories, cities, industries)✓
Ensure SEO-optimized content structure and copy✓
Integrate geo-relevant content (e.g., city- and role-specific pages)
✓
Ensure all website content reflects:✓
Brand positioning✓
Conversion goals✓
Organic growth potential
✓
Own ongoing content governance and performance optimization.
Segmentation und Customer Understanding✓
Define and continuously refine B2C and B2B segmentations:✓
Needs, pain points, motivations✓
Job categories (B2C)✓
Industry verticals (B2B)
✓
Translate insights into relevant messaging, campaigns, and content strategies.
Brand Activation und Awareness✓
Develop and execute brand awareness campaigns, primarily across digital and social channels.✓
Drive mental availability and brand recall in key target audiences.✓
Ensure campaigns are aligned with the core brand narrative and strategic priorities.
Cross-functional Brand Integration✓
Ensure the brand is consistently tr...(Lesen Sie die vollständige Jobbeschreibung auf der Seite des Partners)