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Digital Sales Development Manager Digital Hub MEE (f/m/d) LoB

Date: 02/25/2026
Company: SAP

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.


What you'll build


As Digital Sales Development Manager (f/m/d) you will lead a team of Generalist Digital Sales Demand Executives for different LoBs like SCM, F&S as well as HCM. Your team will be supporting the Market Units Germany, Switzerland and CEE. You will work together with Sales Management, Demand Management, Marketing, Business Development, Partners & Externals to support the revenue goals by development, creation and nurturing a high-quality sales pipeline for our fast-growing businesses. In addition, you will be responsible to lead and drive strategic Cloud Transformation campaigns within specific customer industries and align with all key stakeholders to drive growth.


Responsibilities include the following:

- Manage and develop a team of specialists and young professionals through operational involvement, day-to-day-coaching, career development and value creation. Attract and recruit new talent.
- Innovate and co-innovate with other teams in SAP around digital demand delivery, customer value communication, social selling, customer, and partner collaboration.
- Identify and leverage best practice pipeline growth activities by strong cross-team collaboration with all demand stakeholders to drive productivity and incremental contribution.
- Ensure continuous optimization and monitoring of lead hand-over, opportunity identification, creation and nurturing process to achieve best possible business goals.
- Implements an energetic culture of trusted growth and digital innovations execution and incubation to drive cloud business growth in close collaboration with the Market Unit/Business area sales management.
- Own and front-run strategic demand execution programs and coordinates with LoB’s and Partners to optimize coverage.
- Drive the necessary analytics and planning to setup a consistent operating model and target settings and fulfillment directly connected to the business targets. Continuously monitor, steer, discuss and communicate results and improvements along the demand funnel to create necessary quality pipeline for business growth.
- Run an agile collaboration with Demand Management and the other Digital Roles along the sales cycle to drive high opportunity volumes, opportunity velocity and pipeline conversion to closed deals.
- Works with the Digital Hub and Digital Hub Talent leader to drive a culture of constant learning, customer focus, creativity and adoption of Digital Modalities, AI tools and supporting technologies.


What you bring


- Bachelor’s degree or master’s degree in business administration or comparable.
- Excellent organizational, business strategy planning and project management skills. Strong problem structuring, case creation and skills – paired with a high energy level of “can do” mentality.
- Knowledge of the SAP Sales organization in the Market Unit Germany and Switzerland, its sales leadership, partner ecosystem, and customer industries. Experience in close and trusted collaboration with MU teams, especially the business development (demand, marketing), customer advisory, partner, and the sales teams engaged on the to-be covered corporate sales territories.
- Excellent understanding of Demand Funnel Management, the systems, workflows and processes, its internal and external stakeholders to drive a high performing demand execution and conversion engine.
- Strong product selling and value proposition creation expertise around S/4H Public Cloud and SAP Industry and LoB solutions, customer buying center acquisition, virtual sales team and partner collaboration.
- Professional in the usage of social selling, digital innovation creation, new digital formats, and best practice creation and innovation with SAP Digital Modalities.
- Track-record in creating strong relationships with internal leaders and C-level counterparts on customer and partner side.
- Experience in people leadership, attracting and mentoring talents, the creation and coaching of sales or sales supporting teams in a leadership or aspiring leaders´ role.
- Several years professional experience in a Senior Sales Development, Senior Advisory or Senior Sales role, ideally connected to the Digital Hub.
- Professional German language skills is a must. Good English communication is required to be successful within SAP Digital.


Where you belong


Digital Hub is the digital sales support organization for the Growth and Scale Enterprise Volume Business in MEE. Digital Hub covers Digital Sales Development, Digital Asset Creation and Campaigns, Digital Deal Strategy, Digital Value Advisory, Solution Advisory and Digital Partner Acceleration. Digital Hub drives Peopleand Customer Experience with a strong focus on Digital Modalities usage to drive productivity. Digital Hub co-locates talents, drives customer experience innovations and front-runs digital and volume-ready sales support delivery to support the end-to-end customer value lifecycle.


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Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for theSAP Employee Referral Program , according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.


AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to ourGuidelines for Ethical Usage of AI in the Recruiting Process .

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 447958  | Work Area: Sales  | Expected Travel: 0 - 20%  | Career Status: Management  | Employment Type: Part-time with at least 75% degree of employment or full-time, unlimited | Additional Locations: All SAP locations in Germany as for example Walldorf, Hamburg, Berlin, Ratingen, Eschborn, Gerlingen, etc. are possible. #LI-Hybrid


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