Microcoat Biotechnologie GmbH
82347 Bernried am Starnberger See - Deutschland
Biologe/Biologin
Arbeit
Vollzeit
ab 13.07.2026
Beschreibung
Marketing Manager (m/w/d) Marketing Strategy & Planning
Contribute to the development and execution of the regional and global marketing plan in alignment with portfolio strategies
Support pricing, positioning, and segmentation strategies to enable sales growth and portfolio competitiveness
Track and report on marketing performance, campaign effectiveness, and key business KPIs
Market, Customer & Competitive Insights
Analyze market trends, customer needs, and competitive dynamics to supp... weiter lesen
Contribute to the development and execution of the regional and global marketing plan in alignment with portfolio strategies
Support pricing, positioning, and segmentation strategies to enable sales growth and portfolio competitiveness
Track and report on marketing performance, campaign effectiveness, and key business KPIs
Market, Customer & Competitive Insights
Analyze market trends, customer needs, and competitive dynamics to supp... weiter lesen
Marketing Manager (m/w/d) Marketing Strategy & Planning
Contribute to the development and execution of the regional and global marketing plan in alignment with portfolio strategies
Support pricing, positioning, and segmentation strategies to enable sales growth and portfolio competitiveness
Track and report on marketing performance, campaign effectiveness, and key business KPIs
Market, Customer & Competitive Insights
Analyze market trends, customer needs, and competitive dynamics to support informed marketing decisions
Maintain market intelligence and share insights with internal stakeholders
Support tender activities and strategic initiatives in collaboration with service teams Communication & Digital Marketing
Support internal and external communication initiatives, including campaigns and content development
Actively contribute to digital and social media marketing initiatives (LinkedIn and Instagram), ensuring alignment with Microcoat policies and regional strategy
Operational Excellence
Ensure timely execution of marketing activities with strong attention to detail and compliance
Lead generationand acquisition of new clients in the pharmaceutical and healthcare industries, and marketing of our CRO services
Participation in sales presentations, trade shows, conferences, and sponsor meetings
Bachelor’s degree in Life Sciences, Biomedical Engineering, Business, Marketing, or a related field
Experience in marketing and/or sales within the diagnostics, medical device industry or CRO business
Mandatory: Experience in an Immunoassay environment within the Diagnostics market
Strong analytical, organizational, and project management skills
Fluent in English (written and spoken) - mandatory Additional languages are a strong advantage
The Marketing Manager supports the growth of our service portfolio across the global markets.
Contribute to the development and execution of the regional and global marketing plan in alignment with portfolio strategies
Support pricing, positioning, and segmentation strategies to enable sales growth and portfolio competitiveness
Track and report on marketing performance, campaign effectiveness, and key business KPIs
Market, Customer & Competitive Insights
Analyze market trends, customer needs, and competitive dynamics to support informed marketing decisions
Maintain market intelligence and share insights with internal stakeholders
Support tender activities and strategic initiatives in collaboration with service teams Communication & Digital Marketing
Support internal and external communication initiatives, including campaigns and content development
Actively contribute to digital and social media marketing initiatives (LinkedIn and Instagram), ensuring alignment with Microcoat policies and regional strategy
Operational Excellence
Ensure timely execution of marketing activities with strong attention to detail and compliance
Lead generationand acquisition of new clients in the pharmaceutical and healthcare industries, and marketing of our CRO services
Participation in sales presentations, trade shows, conferences, and sponsor meetings
Bachelor’s degree in Life Sciences, Biomedical Engineering, Business, Marketing, or a related field
Experience in marketing and/or sales within the diagnostics, medical device industry or CRO business
Mandatory: Experience in an Immunoassay environment within the Diagnostics market
Strong analytical, organizational, and project management skills
Fluent in English (written and spoken) - mandatory Additional languages are a strong advantage
The Marketing Manager supports the growth of our service portfolio across the global markets.
Ref-Nr.: 12006162
Aktualisiert:
16.07.2026
Quelle: Bundesagentur für Arbeit
weitere Infos Rechtliche Hinweise zur Nutzung
Ob die Stelle noch verfügbar ist und weitere Informationen findest du direkt auf der Website der Bundesagentur für Arbeit. Bitte beachte: OPROMA ist nicht der Anbieter dieser Stelle und kann keine Auskünfte geben.
weitere Infos Rechtliche Hinweise zur Nutzung
Ob die Stelle noch verfügbar ist und weitere Informationen findest du direkt auf der Website der Bundesagentur für Arbeit. Bitte beachte: OPROMA ist nicht der Anbieter dieser Stelle und kann keine Auskünfte geben.
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