About us Imagine a world where every small business has the power to
thrive. That's the world we're building at iwoca. Small businesses
aren't just statistics – they're the heartbeat of our communities,
the character of our high streets, and the engine of our economy.
Since 2012, we've revolutionised how these businesses access finance,
turning what was once a lengthy, frustrating process into something
remarkable: funding that's fast, flexible, and actually works for
modern businesses. Our impact speaks for itself: we've provided
billions in funding to more than 150,000 businesses across Europe,
making us one of the continent's leading fintech innovators. But we're
just getting started. Our mission? To empower one million businesses
with the financial tools they deserve. We combine cutting-edge
technology and data science with genuine human understanding to make
finance feel less like a barrier and more like a superpower. Whether
it's managing cash flow or seizing unexpected opportunities, we ensure
businesses get the funds they need – often within minutes. Our
marketing team is a blend of creative and data-driven experts. You'll
work alongside three content & organic specialists and our performance
marketing lead with a shared mission: to build a world-class, in-house
marketing function. We are taking the reins from our external agency,
and this role is key to that evolution. Your focus will be on owning
Paid Search, scaling our growing Paid Social activities, and
experimenting across a diverse channel mix that includes direct mail,
partnerships, and more. Tasks We’re looking for a Senior Performance
Marketing Manager with at least 8 years of hands-on experience in paid
search or paid social. This role requires a strategic thinker who can
take full ownership of our paid channels, driving growth through
continuous testing and optimization. You should bring a strong
analytical mindset, with the ability to manage budgets effectively and
make data-driven decisions to improve performance. Collaboration is
key, as you'll work closely with other teams and play an active role
in mentoring junior performance marketing colleagues. The role will
include: Strategy & Optimization: Development and execution of the
semi-annual channel strategy in alignment with overarching company
objectives. Responsibility for budget planning, forecasting, and
achievement of performance targets (CLTV, ROAS). Design,
prioritization, and evaluation of A/B tests to drive continuous
performance improvements. In-depth data analysis to identify growth
opportunities and efficiency levers. Performance Accountability: Full
responsibility for campaign performance and the quality of weekly and
monthly reporting. Management and adjustment of bidding strategies
(e.g. tROAS, tCPA) to maximize ROI. Proactive campaign management
based on performance data and strategic priorities. Mentorship &
Collaboration: You share your knowledge and learnings with the team
and contribute significantly to enabling our juniors to develop
continuously. Close collaboration with other teams (SEO, CRM, Web,
Design) to ensure a holistic marketing strategy. Main point of contact
for the concept and briefing of new creatives. Stakeholder Management:
Regular communication of performance, learnings, and strategic plans
to the team lead and other stakeholders. Profile 5–8 years of solid
experience in performance marketing with a proven track record of
scaling Paid Search and Paid Social campaigns. Deep strategic
understanding of auction dynamics, bidding strategies, audience
segmentation, and attribution models. Excellent analytical skills and
experience working with large datasets and visualization tools (e.g,
Looker). Experience in planning and evaluating complex A/B tests.
Ability to think strategically while remaining hands-on in execution.
Fluency in German is required. Bonus: Experience mentoring less
experienced colleagues. Relevant background in fintech or lending. The
culture At iwoca, we prioritise a culture of learning, growth, and
support, and invest in the professional development of our team
members. We value thought and skill diversity, and encourage you to
explore new areas of interest to help us innovate and improve our
products and services. We offer A smart, motivated and international
team (we represent over 35 different nationalities) with ridiculous
growth-mindset. 26 days of vacation a year plus a free day for your
birthday. One-month fully paid sabbatical after 4 years. Mental health
support with direct access to certified psychologists via our partner
OpenUp. iwoca takes over a ski chalet in winter so that you and your
team can ski or snowboard (and work) for a week. During summer we are
drawn to the sun. We’ve been to France, Italy, Spain, and further
afield. Access to the gym membership program, €25 for either Fit711
or Urban Sports Club. €25 contribution towards the
Deutschlandticket. Company Pension with Canada Life. Great office
locations. In Frankfurt in the beautiful Ostend, our Berlin office is
located centrally at Hackescher Markt. A paid volunteer day that gives
you the opportunity to invest time to support a charity of your
choice. Corporate Benefits discounts. ’iwocans’ also benefit from
fully stocked fridges in our offices with whatever is needed to
strengthen them. There are snacks (both healthy and less healthy) for
the whole day. And to make sure we all keep learning, we offer: A
learning and development budget for everyone, including a book budget.
Learning German budget. Company-wide talks with internal and external
speakers. Access to learning platforms like Treehouse.