Über uns Product Marketing / Solution Marketing Specialist – Focus
on Supply Chain Standorte: Tutzing (Bayern), Amsterdam, 2-3 Tage
Gehalt: up to 85.000 Euro per year (gross) This is a vacancy for a
hybrid or on-site role at our HQ in Tutzing (Germany) or Amsterdam
(Netherlands). We encourage applications from all qualified
candidates, regardless of gender identity. As a guideline, you will be
on-site in Tutzing or Amsterdam 2-3 days per week for close
collaboration and alignment. In Amsterdam it is Monday and Wednesday
and in Tutzing Tuesday and Thursday) The remaining days can be worked
remotely. We’re seeking a strategic, customer-obsessed Product
Marketing Lead/Specialist/Manager who can translate complex supply
chain technology into compelling, easy-to-understand value
propositions for non-technical professionals. You’ll own the
narrative, shaping how the market perceives us, driving adoption of
new features, and building a vibrant community of users, clients, and
advocates to fuel referrals and word-of-mouth growth. If you thrive at
the intersection of supply chain expertise, SaaS B2B product
marketing, and community-building, and you’re passionate about
simplifying the complex to drive real business impact, we want to hear
from you. Aufgaben You will be the voice of the customer and the
evangelist for Lobster, ensuring our technology is positioned as the
must-have solution for supply chain. Your core focus areas: Strategic
Positioning & Messaging That Resonates Develop crystal-clear,
benefit-driven positioning and messaging that cuts through industry
jargon and speaks directly to the pain points of supply chain and
logistics professionals (who may not be tech-savvy). Craft
differentiated value propositions that highlight Lobster’s unique
strengths: why us, why now? Ensure consistency across all sales,
marketing, and product collateral, from website copy to battle cards.
Customer-Centric Storytelling & Advocacy Uncover and amplify customer
success stories, turn real-world use cases into powerful case studies,
testimonials, and thought leadership content. Together with Field
Marketing build a customer advocacy program identify and nurture
champions who can drive referrals, testimonials, and peer
recommendations. Work closely with Customer Success and Sales to
gather insights and refine messaging based on what truly resonates
with buyers. Drive Adoption of New Features & Versions Lead
go-to-market (GTM) strategies for new releases, ensuring seamless
adoption and maximizing feature utilization. Develop engaging,
easy-to-digest content (videos, one-pagers, demos) that simplifies
complex functionality for end-users. Partner with Product and Customer
Success to create training and enablement materials that reduce
friction in onboarding. Build & Nurture a Thriving Lobster Community
Launch and grow a user community (e.g., Slack group, LinkedIn
community, or customer portal) where users can share best practices,
ask questions, and network. Host webinars and roundtables to foster
engagement and turn users into brand ambassadors. Implement referral
and incentive programs to drive word-of-mouth growth and increase
customer lifetime value. Profil Proven B2B SaaS Product Marketing
Leadership - 5+ years in product marketing, solution marketing, or
product management, preferably in supply chain, logistics, or
enterprise SaaS. Supply Chain & Logistics Expertise - Deep
(preferably) understanding of industry pain points, workflows, and
buyer personas (e.g., 3PLs, manufacturers, retailers). Master of
Simplification - Ability to translate technical SaaS features into
clear, compelling benefits for non-technical audiences. Community &
Advocacy Builder - Experience creating and scaling user communities,
referral programs, or customer advisory boards. GTM & Launch Expertise
- Track record of successfully launching products/features and driving
adoption. Enterprise SaaS Ecosystem Knowledge - Familiarity with ERP,
CRM, SCM integrations (e.g., SAP, Oracle, Salesforce) is a strong
plus. Data-Driven & Collaborative - Comfortable with analytics, A/B
testing, and cross-functional leadership (Sales, Product, Demand Gen).
Exceptional Storyteller - Skilled at crafting narratives that
resonate, whether in a case study, pitch deck, or LinkedIn post. Wir
bieten Opportunity to work flexibly from home Modern offices in
Germany (Tutzing) and the Netherlands (Amsterdam) A personal Learning
& Development budget Up to 20 days of remote work per year from any EU
country Company Pension plan 30 vacation days a year Location-specific
benefits packages (your recruiter will be happy to provide more
details during your first chat) Company-sponsored business travel
Kontakt Timon Schwanbeck timon@dietechnokraten.com