## Your Tasks

Regional influencer marketing strategy, planning & activation:

- Own, develop, continually refine and improve the regional influencer marketing strategy for NIVEA in partnership with the regional influencer agency – grounded in strategic objectives, CMM learnings, relevant KPIs, and creator-industry trends.
- Build and continually refine the regional commercial framework & guidance for influencer marketing to ensure consistent, efficient, and high-quality execution across all markets & influencer agencies in the region
- Provide strategic influencer input into overall regional media & communication strategies
- Facilitate & strengthen efficient ways of working and connections between media agency and influencer agency partners
- Review, challenge and provide strategic guidance to MU influencer managers in line with regional media & comms strategies
- Define the regional KPI framework and partner with Data & Analytics to track, analyze, and steer influencer performance towards business-relevant outcomes
- Act as a regional owner for the rollout and adaption of global MarTech solutions (i.e. CreatorIQ) to support influencer management, workflow, and evaluation.
- Drive a structured test & learn agenda, championing innovation in influencer & creator formats, partnerships, messaging, and platform approaches
- Ensure governance, compliance & implementation of Global Playbooks
- Lead the regional influencer agency management model, including selection, SOW definition, performance management, and participation in evaluation or pitch processes



Regional influencer events:

- Provide strategic oversight and direction for all regional influencer events ensuring they ladder up to brand and communication priorities.
- Lead concept development and ensure best-in-class execution through agency partners, working with markets to maximize relevance and impact.
- Support and steer markets on amplification of the regional events through influencers and paid media.
- Evaluate event performance and translate learnings into improved future concepts and frameworks.



Leadership & stakeholder management:

- Serve as primary regional contact for the regional influencer agency and key cross-functional partners.
- Work in close partnership with regional marketing, media, digital & analytics teams to ensure integrated planning and delivery.
- Lead the EUNA influencer manager network, driving capability building, alignment, inspiration and regular knowledge sharing across markets.
- Steer influencer & event agency management as well as performance evaluations to ensure continuous improvement through clear KPIs and feedback loops.
- Collaborate with MU influencer & digital leads to ensure timely delivery and high-quality execution of local activation plans.
- Actively participate in relevant BLU Media & Comms team meetings, representing the influencer function and sharing regional perspectives and needs.



Key performance metrics:

- Drive YOY improved agency performance and output (regional & local)
- Demonstrable lift in the quality, consistency and effectiveness of influencer activations within communication strategies.
- Strong engagement and performance from agency teams and the influencer community.



## Your Profile

- 10+ years of experience in Influencer & Creator Marketing / Social Media, across local and/or regional/global roles, with deep expertise in integrated communications
- Experience in managing external partnerships with agencies
- Strategic & entrepreneurial mindset
- High executional drive: Can translate strategy into concrete concepts and plans and deliver on time and in full against the plans
- Excellent analytical skills and the ability to create clarity in complex environments
- Skilled collaborator comfortable in matrixed organizations.
- Proactive, agile, growth-oriented mindset
- Fluent in English






At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

## Additional information

If you have any questions, please contact our recruiter Phiwe Mnykama every Friday between 10:00 and 12:00 am via the telephone number +49 40 4909 6057: