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Sales Development Associate (f/m/d) for Digital Hub MEE

Date: 04/02/2026
Company: SAP

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.


What you'll do


In this role you will be working in a team of Digital Sales Development Specialists and a lot of digital-native talents. We are looking for people who share our passion for creating digital experiences, love to find and develop new customers for SAP and convince them about the power of SAP solution to transform and grow their business. To thrive in this role, you are someone who appreciates an internal start-up culture, an agile working style, agile team collaboration, open communication, and a flexible sales-oriented environment.


- Develop yourselves into a professional digital sales developer to drive social selling and demand generation in SAP´s Growth Business.
- Co-design and execute proactive outbound campaigns to new customers and follow-up incoming leads to. nurture and convert them into high quality sales opportunities.
- Applying new digital sales methods like digital prospecting, video communication and social listening & selling to generate interest and qualify customer requirements.
- Aligning with sales teams, and once qualified, passing the opportunity to sales to drive the sales process to contract closing.
- Developing industry and/or product expertise to generate customer interest and serve as digital influencer for SAP.
- Learn about the power of SAP products and the usage of digital innovations, like Generative AI, Microsites, Customer Experience and Sales Execution Platforms.
- Be empowered to run your project like a “business” with weekly/monthly/quarterly performance in accordance with SAP Franchise sales best practices.


What you bring


- Prior experience in a professional social selling, sales, business development or B2B Marketing role or comparable.
- First experiences and interest in the usage of digital technologies and methods, like video creation, AI, storytelling, blogging, LinkedIn Sales Navigator, etc.
- Built-up customer relationships via own social media activities and ambition to develop yourself into a trusted advisor.
- Interest in customers, their digital transformation challenges and help them to innovate in an ever-changing world.
- Open-minded and self-motivated to learn about the SAP strategy, the power of our software solutions, their usability and customer value.
- Strong in teamwork and ability to learn in a dynamic and performance-oriented environment.
- Bachelor equivalent mandatory, preferably in Business, Marketing or IT-related discipline, Master equivalent preferable.
- German speaker mandatory, mandatory fluent English skills.


Where you belong


SAP Digital is chartered with brining an end-to-end world class digital customer experience at scale. We are a cross functional diverse team responsible for setting and scaling organizational best practices and driving enablement across field-facing organization. A core part of this community is designing the work that we present to our customers and stakeholders. We work to shape the company’s overall approach to digital services while working on projects across departmental, organizational, and regional boundaries. We are driving a unique culture of digital talents and career progression being part of a strong global community of SAP Digital.


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Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for theSAP Employee Referral Program , according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.


AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to ourGuidelines for Ethical Usage of AI in the Recruiting Process .

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 451196  | Work Area: Sales  | Expected Travel: 0 - 10%  | Career Status: Graduate  | Employment Type: Regular Full Time  #LI-Hybrid

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