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(Senior) Account Executive (f/m/d) Retail/Wholesale

Datum: 17.03.2026
Unternehmen: SAP

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.


All SAP locations in Germany as for example Walldorf (close to Mannheim/Heidelberg), Hamburg, Berlin, Ratingen (close to Düsseldorf), Eschborn (close to Frankfurt), Gerlingen (close to Stuttgart), Garching (close to München) are possible.


What you'll build


The (Senior) Account Executive (f/m/d) Retail/ Wholesale (AE) role empowers customers to achieve their full potential by strategically positioning SAP cloud solutions to address their unique business challenges and lay a strong foundation for future success. The role includes the following key aspects:


- Account & Customer Relationship Management:
- Serve as the end-to-end account owner, managing sales of software licenses and cloud subscriptions and establish a trusted relationship with the customer.
- Develop and execute strategic account plans to ensure sustainable growth and achieve/exceed revenue targets.
- Gain a comprehensive understanding of each customer’s technology landscape, strategic goals, and competitive environment.


- Demand Generation, Pipeline- and Opportunity Management:
- Maintain pipeline management, ensuring a healthy and advancing sales funnel.
- Leverage internal resources, including marketing, inside sales, and partner channels, to drive demand and manage opportunities.
- Utilize SAP’s comprehensive solution portfolio, including industry-specific and line-of-business (LoB) solutions, to effectively address customer needs.


- Sales Excellence:
- Conduct White Space analysis to identify and execute up-sell and cross-sell opportunities within existing accounts.
- Orchestrate and deploy appropriate teams to ensure successful sales outcomes, embodying the "OneSAP" approach.
- Stay informed about SAP’s competition and position SAP solutions effectively against them.
- Maintain accurate customer and pipeline information within CRM systems.


- Leading a (Virtual) Account Team:
- Lead and orchestrate remote and cross-functional teams to align with the customer’s strategic objectives.
- Ensure that account teams and partners are well-prepared and strategically positioned for all customer interactions.
- Maximize the value derived from SAP’s extensive sales support ecosystem.


What you bring


- 5+ years of experience in sales of complex business software/IT solutions.
- 5+ years of experience in Retail and / or Wholesale industry is a plus.
- Proven success in business application software sales and leading team-selling environments.
- Demonstrated ability to handle large transactions and lengthy sales campaigns in a fast-paced, competitive market.
- Strong negotiation skills and experience in renewals, expansions, and up-sells of subscription-based solutions.
- Excellent verbal and written communication skills in English & German. Proficiency in additional languages is considered a plus.


Soft skills:


- Exceptional communication, both verbal and non-verbal.
- Strategic thinking with a high degree of creativity and innovation.
- Strong executive presence and results-driven mindset.
- Ability to work across multiple teams within a matrix organization.


Meet your team


- Join a highly motivated team with a deep understanding of SAP’s solution portfolio.
- Engage in collaborative work with SAP leadership and industry teams to drive customer success.
- Align with product/solution management teams to enhance your strategic engagements.
- Leverage your expertise while working in a dynamic and challenging environment at the forefront of SAP’s customer engagements.


#SAPCSCareers

#LI-MS22


Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for theSAP Employee Referral Program , according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.


AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to ourGuidelines for Ethical Usage of AI in the Recruiting Process .

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 449174  | Work Area: Sales  | Expected Travel: 0 - 50%  | Career Status: Professional  | Employment Type: Regular Full Time   | #LI-Hybrid

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