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Solution Demand Management Specialist (f/m/d) in Customer Advisory BTP, Data & AI, Middle & Eastern

Date: 02/04/2026
Company: SAP

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.


All SAP locations in Germany as for example Walldorf, Hamburg, Berlin, Ratingen, Eschborn, Gerlingen, Garching, etc. are possible.


What you'll build


In your future role as Solution Demand Management Specialist (f/m/d) in Customer Advisory BTP, Data & AI, Middle & Eastern you will be accountable for generating and enabling sustainable revenue growth via new Cloud bookings, adoption and consumption for the BTP, Data & AI Portfolio, across all Industries and MEE Market Units.


In this role, you scale Go-To-Market and orchestrate execution of BTP, Data & AI Demand Plays as collaborative effort across all field functions and sources of demand: Customer Advisory, Sales, Customer Success, Field Marketing, the Partner ecosystem and other stakeholders.


- Operationalize demand strategy:  Execute Demand Plays in collaboration with MEE Demand Play Program Leads, driving sales and consumption through demand planning and execution on territory and account level.
- Demand discovery , e.g. whitespace analysis to identify target customer segments and potential up-sell, and cross-sell opportunities.
- Demand framework governance:  Develop and embed standards for demand play execution, i.e. management of a customer engagement service portfolio, including service catalogue and operational delivery model.
- Market Unit Demand Manager (BTP, Data & AI):  Build, steer, and maintain healthy sales and consumption pipelines for Demand Plays within one MEE market unit. Provide transparency on execution results, share best practices, and contribute to global QBRs and regional feedback.
- Customer and partner events:  Co-own and deliver customer events in close collaboration with Field Marketing, Partners and CSMs managing content strategy, targeting, communication, and follow-up orchestration.
- Demand excellence and innovation:  Lead transformation of BTP demand processes, enabling scale, efficiency, and adoption of new modalities, tools, and campaigns to drive sales and consumption.
- Deal support: Support selected 1:1 customer engagement customer-facing.


What you bring


- Comprehensive qualifications: Bachelor’s degree or equivalent with several years of experience in Enterprise IT and SaaS/PaaS markets. Recognized domain expert for SAP Business Technology Platform, Business Data Cloud, and Business AI, paired with strong technical knowledge of Cloud models (IaaS, PaaS, SaaS). Experience with ERP, S/4HANA, or SAP Line of Business solutions is a plus.
- Cross-functional leadership:  Proven ability to design and implement demand generation programs, manage customer engagements, lead projects across teams, and hold project members accountable.
- Organizational and multitasking skills:  Highly organized, detail-oriented, and capable of thriving in fast-paced environments while managing multiple priorities effectively.
- Cloud and technology proficiency:  Possess solid knowledge of public cloud platforms and providers, including Microsoft Azure, Amazon Web Services, and Google Cloud. Practice in Consumption-based Cloud Business Models is an advantage.
- Team-oriented working style:  Independent, goal-driven professional with a positive attitude, eagerness to adapt, and a commitment to collaboration and continuous learning.
- Communication and language requirements:  Outstanding communication and presentation skills, fluency in German and English (additional languages are a plus), and ability to work with diverse stakeholders.


Where you belong


The Customer Advisory Team for SAP BTP, Data & AI prioritizes the customer while supporting the MEE market unit’s growth goals. We are a diverse group of people from different backgrounds who share a passion for customer success deploying impactful technology at scale.


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Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for theSAP Employee Referral Program , according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.


AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to ourGuidelines for Ethical Usage of AI in the Recruiting Process .

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 446099  | Work Area: Presales  | Expected Travel: 0 - 20%  | Career Status: Professional  | Employment Type: Full time or part time unlimited |  Location: All SAP locations in Germany as for example Walldorf, Hamburg, Berlin, Ratingen, Eschborn, Gerlingen, Garching, etc. are possible. | #LI-Hybrid

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