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Supply Chain Software Market and Competitive Analyst (f/m/d)

Date: 01/05/2026
Company: SAP

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.


YOUR FUTURE ROLE


This role is a strategic opportunity to shape the future of SAP’s Supply Chain Management (SCM) software business as the trusted Sr. Market & Competitive Advisor/Analyst of this global, dynamic market.

You’ll be the in-house expert on what is happening outside and around SAP’s four walls, guiding data-driven, strategic and operational decisions that keep SAP a leader in our industry, a step ahead of the rest and consistently winning against our top SCM competitors like Oracle, Infor, O9, Kinaxis and others.

You’ll directly support senior stakeholders across SAP, including the CEO, SAP Board, Supervisory Board, and L1 SCM leadership, as well as interact and engage with Field and Operational Leaders in Sales, Solution Marketing, and Product Engineering, to influence SAP product development, shape SAP messaging and GTM, and keep SAP winning in the SCM market.


In this role you will become a trusted advisor to:

- Top corporate and product executives, who rely on fact-based guidance for market direction and competitive threats
- Sales teams seeking sharp competitive insight to close strategic deals and defend against rival offerings
- Product and corporate marketing teams that need deep visibility into competitor portfolios, market size, and market share to refine messaging, positioning and other GTM factors
- Marketing and Analyst Relations, by supporting these teams with how SAP (or the competition) show up in key industry evaluations, customer sentiment or other narratives


Key Responsibilities:

- Lead SCM market & competitive research/analysis, including market trends, forecasts, analyst views, customer sentiment, and key competitor strategies, products & capabilities
- Build strong relationships with leading SCM industry analysts (e.g., Gartner, IDC) to deepen insights into the software market, competitive landscape and SAP perceptions
- Deliver high-impact, timely competitive assets such as battlecards, win/loss insights, and board and field alerts on competitor earnings, events or key announcements
- Collaborate/Partner with other CMI leads, as well as Sales, Solution Marketing, Product Engineering and others, to shape SCM strategy, positioning, and competitive messaging
- Provide sales enablement and deal support to help teams win against key competitors
- Analyze and interpret sentiment on SAP, such as Customer Sentiment of SAP and its competitors (e.g. win/loss analysis, software reviews); partner or analyst views too.
- Drive awareness & adoption of CMI insights, tools and platforms to strengthen SAP’s data-driven culture
- Help CMI and SAP expand into new areas and innovate with AI-driven approaches
- Champion SAP’s business conduct standards and “compete the right way” philosophy


YOUR PROFILE


- Experience competing against major SCM vendors (e.g. Oracle, Infor, O9, Kinaxis or similar) and familiarity with their go-to-market and product capabilities is strongly preferred. As well as location in Germany or the US.
- Strong understanding of the Supply Chain software landscape, including key applications, market dynamics, and how competitors’ position and differentiate their products
- Ability to synthesize market trends, competitor strategies, and customer needs into clear, actionable insights that shape SAP’s strategy and field execution
- Strong executive and sales communication skills


ABOUT THE TEAM

This key and high visibility role is under the Strategy & Operations Board Area, on the CMI (Customer, Competitive & Market Insights) team. This mission of this team is to deliver objective, timely, and trusted insights on 1) external realities of our markets, competitors, customers and partners 2) influence industry analyst perception and advocacy, across all of SAP for customer-first, data-driven decisions


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Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for theSAP Employee Referral Program , according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.


AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to ourGuidelines for Ethical Usage of AI in the Recruiting Process .

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 443742  | Work Area: Administration  | Expected Travel: 0 - 10%  | Career Status: Professional  | Employment Type: Regular Full Time   | Additional Locations:  #LI-Hybrid

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