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Working Student (f/m/d) - Content Marketing for SAP LeanIX and SAP Signavio solutions

Date: 02/18/2026
Company: SAP


We help the world run better


At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.


What you´ll build


In this role, you will be working in a cross-functional team within SAP. We value trust, respect, and diversity. We are looking for people who share our passion for creating and offering solutions that people love to use. To thrive in this role, you are someone who appreciates close collaboration, open communication, and feedback. This role can be run in a flexible model, combining presence in the office and work from home.


The Working Student Global Content Marketing SAP LeanIX and Signavio solutions (m/f/d) supports the Global Marketing team in:

- Creating global marketing content in English that generates awareness and demand
- Ensuring a consistent brand experience that brings our solutions to life
- Optimizing and innovating content based on performance analysis


Typical responsibilities and tasks include:

- Assist with research of the content requirements and identify available content pieces and gaps
- Run project management tasks for content creation and manage the related tools
- Contribute to copywriting and publishing content internally and externally via different marketing and communication channels
- Help analyse the traffic and online engagement of our websites and embedded content, such as blogs, brochures, infographics, and videos
- Suggest ideas to improve content marketing performance


What you bring


- Student (f/m/d) at a university or a university of applied sciences
- Preferred fields of study: Marketing, communications, business economics, social sciences, library science, or a similar study subject
- Computer skills: Strong proficiency with MS Office applications, experiences in HubSpot, WordPress, or Adobe Analytics are a plus
- Language skills:  Fluent in English, German as a plus
- Soft skills: Self-starter with a can-do attitude, cross-cultural sensitivity, strong team spirit, and the ability to work effectively in a virtual, diverse team
- Other important skills/experience: 1-2 years of work experience, available for at least six months
- Working from April 2026. Office presence is optional


Where you belong


Being an essential part of the business transformation management business area, the SAP LeanIX and SAP Signavio team builds on SAP's commitment to helping companies run at their best, improving agility, scalability, and sustainability. Our mission is to assist our customers in successfully driving their business transformation initiatives. Our solutions help them address questions on processes, people, applications, and data to run changes efficiently. Our purpose is to help our customers innovate and grow in an ever-changing world!


Your set of application documents should contain a cover letter, a resume in table form, school leaving certificates, certificate of enrollment, current university transcript of records, copies of any academic degrees already earned, and if available, references from former employers (including internships). Please also describe your experience and skills in foreign languages and computer programs / programming languages.


This is an SAP global, strategic, paid working student position that provides students with opportunities to find purpose in their careers.


#Workingstudent #Werkstudent #Germany #Deutschland #Student #LIHybrid #SAPGermanStudentsCareers #SAPNextGen


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Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for theSAP Employee Referral Program , according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.


AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to ourGuidelines for Ethical Usage of AI in the Recruiting Process .

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 447477  | Work Area: Marketing  | Expected Travel: 0 - 10%  | Career Status: Student  | Employment Type: Limited Part Time   | Additional Locations: #LI-Hybrid

Apply Now At SAP, we know success means different things to different people. Because we firmly believe that your success leads to ours, we instill an open and flexible culture, emb your personal passions, talents, and lifestyle while supporting your ambition throughout your career. We want people who think big and dream big. And most of all, we want people who are passionate about helping businesses – and the world – run better and improve people’s lives. Find us on