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Working Student (f/m/d) - Product communication content, assets and messaging

Date: 03/13/2026
Company: SAP


We help the world run better


At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.


Are you passionate about agentic application development and automation and energized by helping others understand which value it brings? SAP Build is central to SAP´s strategy, empowering all developers to create intelligent business solutions with AI-enabled low-code and pro-code tools.


As a working student (f/m/d) in Social Media & Communications, you’ll support the planning, creation, and promotion of content across our social channels. You’ll work closely with colleagues from communications, marketing, and product teams to make sure relevant content reaches the right audience at the right time.


This role offers handson experience in corporate social media, content coordination, and crossteam collaboration in a fastmoving tech environment.


What you’ll build


- Support asset creation and promotion, such as content assets (slide decks, banners etc) or teaser content, and help with pre and post promotion of events or recordings
- Messaging technical product breakdown (f.ex. blog posts ´, newsletter etc)
- Create, conceptualize, edit and cut video projects like product demos, recordings, teaser, webinars etc. to show the SAP brand and have high quality video assets
- Support and consult product teams regarding video creation matters
- Plan and publish social media content on a regular basis, primarily for LinkedIn, with a focus on consistent, high quality posts
- Maintain a content backlog (e.g. blog posts or community content) to ensure continuity when there are no new submissions
- Use social media management tools (e.g. Sprinklr, GetSocial) to schedule and publish content
- Stay flexible and responsive to urgent or time sensitive requests, especially around events or busy campaign periods


What you bring


- Currently enrolled as a student (f/m/d) (Bachelor’s or Master’s), ideally in communications, media, marketing, business, or a related field
- Fluency in English (written and spoken)
- Strong interest in social media, digital communications, and content creation
- Confidence working with LinkedIn and curiosity to learn professional social media tools (experience with tools like Sprinklr or GetSocial is a plus, but not required)
- Clear and reliable communication skills, especially when coordinating with multiple stakeholders and handling adhoc requests
- Good organizational skills and the ability to prioritize and plan content while staying flexible when priorities shift
- Interest in technology or product driven topics and the ability to identify and break down content that is relevant for a professional audience
- A proactive, collaborative mindset and comfort working independently within a shared team setup
- Working from the SAP Berlin office is required regularly


Where you belong


- Real responsibility from day one: You won’t just observe — you’ll actively plan, publish, and shape social media content that’s visible internally and externally, with ownership over real channels and topics
- Handson experience with professional tools
- You’ll gain practical experience using industry standard social media and communication tools (e.g. LinkedIn, social media management platforms) that are highly relevant for future roles in communications or marketing
- Close collaboration across teams
- You’ll work directly with colleagues from communications, marketing, and product teams, giving you insight into how cross-functional collaboration works in a large, international organization.
- Flexible and student friendly setup
- The role allows you to balance your studies with meaningful work, while adapting to quieter and busier periods depending on campaigns and events
- Creative and varied work
- From content planning and social posts to supporting campaigns, events, and videos - there’s room to bring in your own ideas
- A great learning opportunity in a tech environment
- You’ll build experience in tech and product driven communications, learning how complex topics are turned into clear, engaging content for professional audiences
- Join a fast-paced, diverse team of Product Enablement & Engagement experts where your impact will be visible from day one
- You’ll collaborate across the SAP Ecosystem for SAP Build, Business AI, BTP and beyond, influencing a strategic product portfolio, and build a strong professional network while having fun


Your set of application documents should contain a cover letter, a resume in table form, school leaving certificates, certificate of enrollment, current university transcript of records, copies of any academic degrees already earned, and if available, references from former employers (including internships). Please also describe your experience and skills in foreign languages and computer programs / programming languages.


This is a SAP global, strategic, paid working student position that provides students with opportunities to find purpose in their careers.


#Workingstudent #Werkstudent #Germany #Deutschland #Student #LIHybrid #SAPGermanStudentsCareers #SAPNextGen


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Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for theSAP Employee Referral Program , according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.


AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to ourGuidelines for Ethical Usage of AI in the Recruiting Process .

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 448578  | Work Area: Communication  | Expected Travel: 0 - 10%  | Career Status: Student  | Employment Type: Limited Part Time   | Additional Locations: #LI-Hybrid

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